职位描述Job Description

职位Position: 文案Copywriter
汇报Reports to: 执行创意总监Executive Creative Director

概述General Position Summary
W+K相信我们的成功离不开每位员工做出的卓越的贡献。这个贡献应当不仅仅局限于在职位描述中所述的职责。所以，此职位描述只在于概括一个基本的职能，资格和工作范围，但不限制员工或组织刚刚确定的工作。我们期望每个团队成员无论何时何地都能帮助公司确保我们的努力取得成功，并同时取得个人职业生涯的成长。
Wieden+Kennedy believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

文案与艺术总监一起概念，创造、生产有效的创意作品。文案负责作品的口头和文字内容。
The Copywriter works in creative partnership with an Art Director to concept, create, and produce effective creative deliverables. The Copywriter is responsible for the verbal and textual content of these deliverables.

主要职责Major Responsibilities/Primary Functions
与创意总监，客户执行和战略策划密切合作，了解客户创意简报要求
Works closely with Creative Directors, Account Executive and Strategic Planner to understand client creative brief

和艺术总监一起头脑风暴创作具有创新性、突破性的概念，包括所有按照客户简报执行的平面、户外、数字互动和电视战略广告
Brainstorms with Art Director to create innovative, groundbreaking concepts for print, OOH, radio, digital and television that strategically deliver within the confines of the client brief

撰写清晰明了，具说服力的原创文案
Write clear, persuasive, original copy

提交创意意见，在向客户做出提案演示前和创意总监、执行创意总监一起讨论工作进度
Submits ideas and discusses progress with the Creative Directors and Executive Creative Directors before making presentations to clients

相互讨论，能在公司内部和外部阐述呈现创意概念
Interacts with, presents to, and explains creative concepts both internally and to clients as required at all levels

和广播制片、工作室、艺术买手、互动制片，客户执行和项目管理一起确保提出的创意方案能在短暂的时间得到切实的执行，并符合相应预算
Works collaboratively with Broadcast Producer, Studio, Art Buyer, Interactive Producer, Account Executive and Project Management to ensure proposed creative solution can be feasibly executed within the time and budget given on the brief

预测整个广告方案流程从创意阶段到完成阶段
Oversees campaign from concept through production to completion

参加拍片，提供创意监督和第三方诸如总监、摄影师、插画师和艺人在制作中的质量控制
Attends shoots to provide creative supervision and quality controls for third parties in the production process such as directors, photographers, illustrators and artists

参加新业务需要的比稿概念发展
Provides concept development for and participates in new business pitches as needed

同步最新流行资讯和文化潮流
Keeps up to date with popular culture and trends

不时了解广告行业创意工作的发展趋势
Stays abreast of current trends in creative work produced within the advertising industry

资历，特长和特殊要求Qualifications, Distinguishing Characteristics and Special Requirements
本科以上学历，3年以上文案经验，广告公司工作经历者优先
Bachelor’s degree and 3+ years copywriting experience in a creative advertising agency preferred

有能力提供一个完整的创意工作档案
Ability to submit a reel and portfolio of creative work

沟通技巧出众，在公司内外都能提供合理的创意概念
Well-developed communication skills, including the ability to articulate creative concepts and rationale for client and team

有能力同时承担多项任务
Ability to work on multiple projects simultaneously

中英文流利，口语和书面能力俱佳
Fluent in both Chinese and English, spoken and written required

主动积极注重细节，和后续完成工作的能力
Exceptional initiative, attention to detail and follow-through skills

能满足工作需要的加班和出差
After-hours work and overnight travel required

如果你觉得自己是合适的人选，请将您的求职信必须包括薪资要求和中英文简历(Doc或者Pdf文件格式)，一并发送到shanghaijobs@wk.com。请在邮件主题内注明您应聘的职位Copy Writer。
Qualified candidates please e-mail cover letter, including salary requirements, and CV in Chinese and English to shanghaijobs@wk.com. Please specify Copy Writer in the subject line of your e-mail.

No phone calls, please.
We greatly appreciate your interest in W+K.
Only those selected for the interview process will be contacted.
我们不接受任何电话咨询。
非常感谢您对W+K的关注。
我们会严格挑选并联系合格的应聘者。

W+K上海的策划Richard Summers最近完成了一个项目，是关于了解中国目前发展最快的六个城市里生活的人们的希望、梦想、感受，这六个城市是：重庆、合肥、鞍山、马鞍山、平顶山和沈阳。
Richard Summers, a planner at Wieden+Kennedy Shanghai, has undertaken a research project to find out the hopes, dreams and feelings of people who are living in six of China’s fastest growing cities - Chongqing, Hefei, Anshan, Ma’anshan, Pingdingshan, and Shenyang.

Richard背着旅行包在十二天里穿梭了这个六个城市，和过路人、店主、父母、小孩和途中遇到的那些人交谈，讨论人口、收入和城市建筑的高速增长对于他们的影响，和他们对未来的看法。
Over a period of 12 days, Richard backpacked through these 6 cities, discussing with passers-by, shop keepers, parents, kids and anyone else he met on his journey, how the rapid growth in population, income, and infrastructure has affected them and their outlook for the future.

最终这个项目以“爆发市”这个网站呈现出来，集合了50多个受访者的观点、想法和顾虑，全部编目并可以交叉参考，非常易于使用。
The result is Boomtown Stories… a collection of views, thoughts and considerations of over 50 people, all catalogued and cross-referenced for ease of use.

这不是一个正式的调研，而是对变化过程中的中国的探索，作为一个讲英文的策划，在被老板要求不能预先安排任何采访，也不能住好酒店或者带着中国同事一起前往的情况下，独立完成这个项目。
This is not a formal research study, it’s a raw investigation of changing China by an English speaking planner whose boss told him he wasn’t allowed to pre-arrange any interviews, stay in a hotel or take a mandarin speaking colleague with him.

“Big thanks to those who helped out, particularly studio, KK and Super for the site design, Rob for his persistence, and Tata for tracking down fixers in each city.” said Richard.
Richard也表示：“十分感谢大家的帮忙，特别是设计部的同事，KK和Super设计了网站，感谢Rob的坚持，也感谢Tata帮忙追踪每个城市中的人。”

想了解更多请登录官网, 大陆访客可能需要VPN。
For more information about the project, visit the official website, you may need VPN to read.

Job Description

Position: Project Manager

General Position Summary

Wieden+Kennedy believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

A Project Manager is responsible for timely advertising workflow through the agency from initial concept phase through release of materials.

Major Responsibilities/Primary Functions

Initiates new project by creating a tracking job number; distributes job number and client brief to team

Creates and continuously revises project schedule detailing key deadlines for every phase of project from concepting and production to ship dates

Creates, maintains and distributes status report document, tracking all projects currently in progress; hosts regular status meetings to discuss project status; updates team on any agency and client revisions

Facilitates communication between team members to make certain deadlines will be met; schedules internal and team creative reviews as needed

Routes creative layouts, script and copy decks, presentation materials and mechanicals to appropriate team members for review, proofing, revisions and approval

Schedules debriefs with Account group and Creative teams to discuss any feedback or changes after client presentations

Translates print media plans into Studio Department specification sheet templates in order for media files to be built, produced and shipped in correct size and format

Ensures production departments have the correct project information necessary to create accurate estimates

Upon job completion, obtains PDFs of produced/shipped print mechanicals, scripts, and specification sheets to archive

Provides neutral, central perspective to internal processes

Keeps status report data current, relevant and helpful

Cultivates open communication with Studio, Account Services and Creative, both one-on-one and in the team-like environment

Assists new employees in learning workflow procedures and efficiencies

Qualifications, Distinguishing Characteristics and Special Requirements

Bachelor’s degree preferred

2+ years’ experience of Project Management experience in an advertising agency or other creative environment preferred

Working knowledge of Word, Excel and database software

Exceptional organization and time management skills

Fluent in both Chinese and English, spoken and written required

Exceptional written and verbal communication skills with the ability to communicate with all levels of employees across many disciplines

Creative advertising agency or multinational company exposure preferred

A proven track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations

Exceptional initiative, attention to detail and follow-through skills

After-hours work required

Qualified candidates please e-mail cover letter, including salary requirements, and CV to shanghaijobs@wk.com. Please specify Project Manager in the subject line of your e-mail.

No phone calls, please.
We greatly appreciate your interest in W+K.
Only those selected for the interview process will be contacted.

职位描述

职位：项目经理

概述

W+K认为，每个团队成员对我们的成功作出了重大贡献。这种贡献不仅限于工作描述中的职责。因此这个职位描述只设计了主要职责，任职资格和工作范围，但不限制雇员或公司刚刚确定的工作。我们的期望是无论何时何地每个团队成员都能在公司需要时提供他/她的服务，以确保我们的努力取得成功，个人职业生涯的追求有所成长。

项目管理经理负责广告公司内部从最初概念阶段到内容发布的及时工作流程掌控。

主要职责

-启动新项目，创建一个跟踪工作号；分配团队不同的工作号和客户简报
-建立和不断修订项目进度，包括详细每个项目阶段的截止日期如概念成形到制作的发布日期
-创建、维护和分配状态报告文件，跟踪正在进行中的所有项目，定期举行状态报告会议，讨论项目的状态，及时汇报所有的公司和客户制作的更新版本
-促进团队成员之间的沟通，以促使完成一定期限的任务；规划内部和团队所需的创造性的评论的行程
-发送创意设计，脚本和文案文档，演示材料和方法用以团队成员的审查，校对，修改和批准
-安排和客户部以及创意团队事后检视的日程，讨论为客户做的演示之后的意见或修改
-转换印刷媒体方案用以工作室规范表的模板，确保媒体文件的正确尺寸和格式建立、生产和发布
-确保制作部建立准确的项目信息以创立正确的预算
-在工作完成后，获得制作/发运的PDF 方案、脚本和归档规格表
-处理内部流程公平公正
-确保状况报告数据实时、关联和有效
-培养工作室，客户部和创意部的开放沟通，无论是一对一沟通的还是团队整体的
-帮助新员工学习工作流程和有效提高工作效率

资格特点和特殊要求

-本科以上学历
-两年以上广告公司项目管理经验或其他创意公司工作经验者优先考虑
-熟练运用Word，Excel 和数据库软件
-卓越的组织和时间管理技巧
-中英文流利，口语和书面能力俱佳
-出色的书面和口头表达能力和与各阶层员工的沟通能力
-创意广告公司或跨国企业工作经历者优先考虑
-在紧张工作环境中能不断赢得信任并保持冷静的态度，拥有批判性思维能力
-主动积极注重细节，和后续完成工作的能力
-能满足工作需求的加班

如果你觉得自己是合适的人选，请将您的求职信包括薪资要求和简历(Doc或者Pdf文件格式)，一并发送到shanghaijobs@wk.com。请在邮件主题内注明您应聘的职位Project Manager。

我们不接受任何电话咨询。
非常感谢您对W+K的关注。
我们会严格挑选并联系合格的应聘者。

In the video you can see our latest interactive installation MICROGRAFFITI (Weituya). Come to our office and use your weibo to leave your mark. Fill the wall by sending a message with the box code you want to color. You can make a moving mark by tagging photos to the boxes. The average color of the photo will fill the spot and the image will flash every few minutes. 

影片中是我们W+K上海Digital Team最新制作的互动装置“微涂鸦”。来我们公司用你的微博到此一游。发微博，传图片，加上方格内的号码，在这面墙上微涂鸦，图片的主色，就是涂鸦的颜色。隔上两分钟，涂鸦墙还能变身照片墙。

I don’t know how you spent your Friday afternoon, but I doubt it was more amazing than W+K Shanghai’s Wonton Making Competition.

我不知道你上周五如何过，但怀疑不如W+K上海的馄饨比赛更精彩。

At noon, everyone rushed toward the third floor kitchen, either to join the competition or to spectate. Thirteen WKers competed in the “Fastest Wonton Maker” category, in which the first person who finished wrapping 15 wontons would win, or the “Best Looking Wonton” category—where Jason, Achilles, Ayi, and three WKers would judge the most delicious and aesthetically pleasing wonton. With Ayi at the head of the table and six competitors on each side of the table, the Wonton Contest commenced.

中午时，大家兴奋地往三楼的厨房集合。比赛有两种项目：第一个包好十五个完整馄饨获得“最快手将” 的名称。另外，阿姨，Jason，Achilles,和其他三名WKer 担任评委评选“最有型馄饨将”。阿姨站在桌头，十三名参赛者分散到桌的两边后，比赛就正式开始了。

Flour, water, and pieces of wonton filling began flying through the air as the competitors worked furiously to triumph in this iron chef battle. As the table became filled with wontons of different shapes, sizes, and provincial styles, our kitchen also became increasingly packed with WKers joining the festivities and cheering for their friends.

参赛者激烈地包馄饨，无意中使面粉，水，和馄饨馅向四方飞。桌子渐渐的堆满着各种形状的馄饨，观众也越来越多。

After twenty minutes of fierce competition, the battle for both categories came down to Fang Yuan and Julie. Our managing director, Jason, suggested a lightening round tie-breaker: first WKer to make three of the best looking wontons wins!

过了二十分钟，只留Fang Yuan 和Julie 争取第一名。我们的董事总经理，Jason，建议个平局决胜：先报完三个最有型的馄饨就赢了！

“Fang Yuan, Fang Yuan!” cheered some WKers; “Julie! Julie!” supported others.

“Fang Yuan, Fang Yuan!”。。。“Julie! Julie!”大家欢呼着。

And these winning wontons belong to…

这些赢奖的馄饨是谁做的？

Fang Yuan!

In a twist of events, the WKers suggested Fang Yuan compete with Ayi to see who could make three dumplings the quickest. We all suspected Ayi was a secret expert, but no one foresaw the following situation: By the time Fang Yuan finished making one wonton, Ayi had already made three!

WKers还想热闹一下，所以建议Fang Yuan 与Ayi 比谁能最快速度包好三个馄饨。我们都知道Ayi 肯定是个馄饨高手，但没预测到这个情况：当Fang Yuan 包好一个馄饨时，Ayi 已经完成三个馄饨了！

Fang Yuan puts the crown on the true W+K Wonton Master, Ayi!

Fang Yuan 把皇冠放到W+K馄饨将，Ayi 的头上！

Official competitors Fang Yuan and Julie—who both performed excellently—not only gained the reputations as W+K’s elite wonton makers, but also left with some awesome prizes.
正式的参赛者Fang Yuan 和 Julie 双方表现得非常棒！她们不但获取了W+K馄饨将的名称，而且得到了一些巨大和实用的奖品。

In the end, everyone won because we all had heaping bowls of fresh, delicious wonton.

最后大家都有成就，因为我们能够吃新鲜，美味的馄饨！

I had never witnessed so many people gathered at 7:15 a.m. on a Sunday before. Thousands upon thousands of people, most of whom sported neon-orange t-shirts, arrived at the World Expo China Pavilion for Nike’s 10K Lunar Run. I, along with twenty WKers, squeezed through the crowd with our bright red W+K Shanghai banner fluttering in the wind.

我从来没见这么多人在早上7:15 聚会。一万多名穿着橙色运动服的跑步爱好者在上海市世博园中国馆参加2011耐克10公里跑步活动。我与二十名WKers 拿着鲜红色的W+K 横幅，钻入人山人海。

Promptly at 8:00 a.m., the announcers began a countdown to run: five, four, three, two, one…Go! The crowd surged forward enthusiastically, only to find it was too congested to break out into a full run for the first five minutes. Gradually, however, everyone began to disperse into the wide, empty road. I don’t run often, but this felt like the perfect running weather: the air was clean, crisp, and accompanied by a comfortable breeze.

随着主持的倒计时，耐克10公里跑步活动正式开始。人群激烈地向前冲，但发现挤地没法跑！五分钟后，跑步者渐渐地在宽广马路上分散。

Within the first half-hour, I passed by several World Exposition buildings: from the twisted, snake-like Spain Pavilion to the amusement park themed Netherlands Pavilion. Today’s 10K run is probably the first time since the 2010 World Expo that this area has been filled with nearly 10,000 people. In addition to admiring the surrounding buildings, I also enjoyed people-watching: some ran passionately ahead whereas others jogged slowly; some wore athletic attire while others wore jeans. I saw an elderly woman with a full head of white hair amongst the mob, running more vigorously than her far-younger counterparts. I even noticed a couple jogging with their infant in her baby carriage!

跑的路程中看到了西班牙，尼德兰，等的博览建筑。好像今天的十公里跑步活动是后世博时代第一次万人集结的盛会。除了观察周围的建筑，我也注意到周围的赛员：有些兴奋地向前跑；有些慢慢地散步。我看到满头白发的老太太比青年都跑得快。居然还遇到一对夫妻推着婴儿车令我不可思议！

The atmosphere was indescribable. The enthusiasm of the runners, the sideline cheerleaders encouraging us to “keep going,” the camera men camped on top of lifts, and the occasional music trailing in the air—all of these elements contributed to a runner’s high. Perhaps the most memorable moment was approaching the white bridge, nine kilometers into the run. From afar, all I could see was its pearly white arcs sandwiched between the remarkably blue sky and a sea of orange. Those condensed, tiny-specks of runners were a sign—the race was almost over.

比赛的气氛不可名状。跑步者的激情，喊“加油！”的啦啦队员—这些因素都使我感到爽快。 我印象最深刻的是那座雪白的桥。从远方望去，只见到那座桥夹在蓝天白云与一片橙色的海之间。还有一公里就到终点了！

Turning the corner into the last few hundred meters was thrilling. The sideline cheering, which became increasingly louder, and the finish line, which became closer within sight with every step, gave my body a sudden burst of energy until I surged forward to finish the race. I knew no one was watching so I lifted both arms in triumph: I felt relieved, elated, and accomplished.

最后几百公尺真有刺激性。旁边的啦啦队便叫得越来越响，并终点的牌子也越来越近，使我全身一时充满着活力，直到我跑完比赛。

Thank you, W+K Shanghai for an unforgettable experience!

感谢W+K上海给我这个忘不了的纪念！

Love is in the air! November 11, which has been celebrated unofficially as “Singles’ Day” throughout Asia since the early 1990s, is an informal holiday for those not involved in committed relationships. However, this year’s Single’s Day, which fell in numerical harmony with 2011 to make 11/11/11, was truly special for the WKers.

2011年11月11日就是传说中“史上最强光棍节”，但这个节日在WK却是过得非同一般。

Grace Shao, one of W+K Shanghai’s digital producers, was proposed to by her boyfriend in the office on 11/11/11. While a handful of her boyfriend’s friends scrambled to arrange candles into the shape of a heart and sprinkle rose petals across the office, a bunch of WKers distracted Grace until the preparations were complete. The lights were dim; the atmosphere quiet. As Grace made her way down the steps, her favorite Chinese song began playing in the background and a man in a cartoon costume slowly approached her, got down on one knee, and proposed. “Say yes, say yes!” her coworkers chanted until they heard her happily announce, “Yes!” Everyone began clapping, cheering, and congratulating the newly engaged couple.

我们亲爱的Grace，在这一天收到了她男友的求婚！他带来朋友布置了现场，在三楼放了花瓣和蜡烛，另外一些事先知道的同事想法设法拖住Grace开会，等一切准备就绪之后，我们请Grace下楼来，这是她最喜欢的歌曲响起，化装成面包超人的男友从过道缓缓向她走来（因为她喜欢面包超人，这是当然的了！），单膝跪下求婚，大家纷纷起哄“答应他！答应他！”，Grace幸福地答应了面包超人，在场的各位也纷纷为他们祝福！

Festivities continued through the night, as forty WKers made their way to the Jing Jiang Tower Hotel for their coworkers, Fang Yuan and ex-WKer, Keith’s wedding. It was a beautiful celebration filled with laughs and love, family and friends.

之后，一部分同事又去新锦江酒店参加了现W＋K同事方圆和前W＋K同事Keith的新婚典礼，大家非常开心，俨然也是以娘家人的姿态出现！

The pronunciation of the numbers “11/11/11” is similar to the Chinese idiomatic expression “one life, one lifetime” which means “forever.” On behalf of the WKers, we want to congratulate both couples and wish them lifetimes of love and happiness!

也代表了一生一世，今年这个充满爱和幸福“六一”节将使我们终身难忘！

Hi,
大家好，

If you haven’t heard, Thailand is now experiencing its worst flooding in decades. A third of the country is affected and the floods are now threatening Bangkok.
也许你已经听说，泰国现在正遭受十年不遇的洪水，全国三分之一的地方都被洪水淹没，曼谷正受到威胁。

I don’t want to depress you with the facts but if you’d like to know more, here’s a good article
我不想影响大家心情，但是如果你想知道一些细节，可以看看这篇文章

So… Charinee and I are donating money to a foundation that is contributing boats, medicine, food, and rescue teams. The foundation is a private one, managed by a friend and businesswoman - not government-related – so the cash should be managed efficiently.
于是……我和蔡念会捐款给一个基金会，他们提供船只、药品、食物和救援队。这个基金会是一个由朋友管理的私人组织，不是跟政府有关的，所以相信捐款会得到有效的运用。

In case you’d like to contribute, there are two donation boxes.
我们为大家捐助现金准备了两个箱子。

One is a normal donation box, which will be collecting funds till Friday next week.
一个是普通捐款箱，到下周五之前都会接受捐款。

The other one has magic powers. If you donate here, every 50 RMB gets you a lucky draw ticket to win a Thai buffet for six, which you can choose to have at the office OR while watching any movie of your choice projected on a screen at Achara’s place (also known as ‘The Acharaplex’). Everyone is welcome to participate. The ‘winner’ will be announced at next Friday by email, so come by before that if you’re interested.
另一个有神奇作用，只要50元人民币就可以抽一次奖，获得六人泰菜自助餐，可以选择在公司享用或者在Achara家边看电影（也是你自己选的哦）边吃！欢迎大家踊跃参加，获胜者将于下周五以邮件形式公布，所以请抓紧时间！

See Exhibit A:
这是捐款箱：

It’s also a proven fact that the act of giving makes people happier.
给予给人带来的快乐毋庸置疑。

Finally, we’re leaving you with a photo to remind us that there’s always something to smile about, even in times of crisis (as Thais are known for, ha!)
最后，我们展示一张照片提醒大家，总有一些事情值得微笑，哪怕是在逆境中（这也是泰国人为世人所知的，哈！）

Thanks everyone!
非常感谢！

Charinee and Achara
蔡念和Achara

What inspires you? Are you moved by avant-garde photography, grotesquely-beautiful pieces or unbelievably intricate street art? Last year, Wieden+Kennedy launched W+Kurator, a global art production blog dedicated to sharing creative, inspirational, and contemporary artwork found across the globe with the W+K network. Our W+Kurator Shanghai blog features contemporary imagery curated by Shanghai art production, encompassing a wide array of artistic genres including: photography, fine art, digital art, street art, and beyond.

As mentioned in our W+Kurator blog, “Peng Wei’s art not only commemorates a bygone era of the scholarly tradition but also represents the subtle elegance and refinement of contemporary culture.”

据W+Kurator blog 的报道，“Peng Wei’s老术作品在追忆过去时代的传统文化，也展现了优雅完美的现代审美意识。”

Page Tsou, a Taiwanese artist who is currently based in London, combines muted colors and intricate details to define his artistic style.

台湾画家Page Tsou目前在伦敦其艺术作品。他和谐含蓄的色调与纤悉的风格展现世人。