耐克公司发起新一轮宣传 “发现未知” 旨在鼓励中国青少年勇于探险未知领域，征服新的挑战。负责整体创意策划的创意总监红胡子，致力于发现称之为“巷球”的本土现象。中国青少年开始尝试从传统篮球场地延伸到胡同弄堂里，为他们热爱的篮球运动拓展新领地，把运动带入新的境界。
上周，红胡子在他所住的弄堂里发现一位母亲为儿子搭建了一个铁圈篮球架，尽管严格来说它并非结实合格的设计装置，也不符合NBA或者AP的要求，但足以显示该项目的与众不同。
Nike’s TAKE SPORTS FURTHER campaign is to inspire today’s Chinese youth to enter into unknown territories and challenge new conquests. Our creative director Scott Dungate, has been working on the overall creative for this campaign, focusing on a local phenomenon called “Lane Ball”. Kids in China have been adapting traditional basketball courts to [...]

再与大家分享一段“兔子乐园的视频
“兔子乐园”的主题图标是一只亲切可人的兔子，因其代表吉祥与和平而倍受国人喜爱。在彩蛋下的广场上，“兔子乐园”为人们带来可爱的电子兔。其中一只兔子代表爱心与友善，它希望得到人们的拥抱。观众可在设有触摸屏的兔子亭里设计兔子表情， LED大屏幕上将有相应的互动主题动画，温暖夜上海。另一只兔子则期待观众与他人亲切交流，制造爱的噪音。朋友甚至陌生人间谈笑，大叫或者唱歌，此类互动的噪音越多，兔子会越积极得用光亮和色彩回应观众。
And here is a video clip of the installation
The iconic symbol of “Rabbit Wonderland” is the friendly and lucky Rabbit, which traditionally enjoyed favor among the Chinese for its representation of auspice and peace.
There are several rabbits hopping around in “Rabbit Wonderland” on WuJiaoChang LED Square. One rabbit desires love and tenderness, and wants [...]

10月22日，林升源（Francis Lam），W+K上海新媒体技术总管，受邀参加电子艺术节主办的“电子艺术方式下的传播”研讨会并做了题为“融入数字化世界”的演讲，与更多新媒体精英对话。
On October 22, Francis Lam，W+K Shanghai’s creative technologist, gave a talk at seminar of “Communication in an eARTS way” to offer insight into how digital media presents a new arena for personal communication and how it’s affecting the social landscape. For artists and marketers, this topic is especially relevant in examining consumers’ social behavior [...]

2008年上海电子艺术节10月18日正式开幕，艺术节凝集世界新媒体艺术机构和电子艺术家的创意作品，通过全新的多元的艺术形式阐释“城市化风景”这一主题。在07年电子艺术节的基础上进一步扩大此次艺术节的影响力，让艺术表达生活，也让人们的生活空间充满无限的创意可能。W+K上海作为独立创意传播机构借此登上电子艺术舞台，与上海电子艺术节，新媒体机构上海青然联合推出兔子乐园互动电子作品。
The 2008 Shanghai Electronics Art Festival begins officially on October 18th, a platform of an organized effort to show off the creative works of electronic artists. This year’s theme is “urbanized landscape”. Further expanding the influence of eARTS’ foundation, the artists are given the ability of self-expression and open the door to infinite creativeness. W+K [...]

当我们在迁入新家后，我们决定对环境保护作出些贡献。于是我们开发设计了一套环保产品从而减少全球W+K办公室的资源浪费。产品囊括可再生竹类手提袋，2个陶瓷马克杯以及1个旅行保温杯，从而降低一次性纸杯及塑料袋的使用量。所有收益都将无偿捐献给环境保护基金会。
When we moved from our old office to Shanghai, we made a commitment to be more environmentally responsible. So we designed a simple to use Green Kit to cut waste within our global offices. The kit includes one sustainable bamboo tote, two porcelain coffee mugs, and a traveler mug to decrease the use of disposable [...]

近期我们举办了2008戛纳广告获奖作品的放映活动，戛纳广告节是广告界的戛纳独立电影节。恭喜W+K Portland以耐克的“Leave Nothing”获得铜奖。同时我们还在人工草坪赏玩两者兼得，“野餐”了一番。
We recently had a showing of the winners from the 2008 Cannes International Advertisement Festival which is an advertising version of the Cannes Independent Film Festival. Congratulations to W+K Portland for winning a bronze metal for their Nike “Leave Nothing” campaign. We’ve also been itching to have a picnic on the green so [...]

WK上海的战略策划Liana Chang，在华东师大为纽约大学交换生以及部分华师大学生做了关于中国本土/街头/青年文化的演讲。
都市和嘻哈文化的引入不仅是全球化层面的问题更是时代变化、身份认同转型的结果。
这是一个让W+K和社会沟通的契机，也是带领中外学生关注文化差异问题的良机。
Our strategic planner, Liana gave another lecture at East China Normal University (华东师大) on China’s urban/street/youth culture to students of the NYU in the Shanghai study abroad program and some ECNU students as well. “The adoption of urban and hiphop culture in China is as much of a story about generational change and transformation [...]

你好上海，
我是Ian，
我来自W+K伦敦，将要来这里工作三个月，黄金周刚抵达上海，于此天时地利好好地领略了一下城市美景。这是我第一次来到中国，感觉超棒！非常好！希望维持正常工作以外，我能有更多闲暇时间去认识新朋友。目前为止，状态良好。
Nia hao Shanghai, Wo shi Ian.
I have come over from W+K London for 3 months, to work with W+K Shanghai.
I arrived in golden week, so got to sightsee for a week and get a feel for the city.
It is my first time in China and it is great! Tai hao le!. Hopefully I will get [...]

或许大家都未曾像庄子一样梦到自己变成一只蝴蝶，然后全然忘记了自己。在上海当代美术馆正在举行第二届上海当代艺术馆文献展就围绕着这个充满老庄意韵的主题展开——《梦蝶》。这一古老的主题通过年轻艺术家的艺术语汇表现出来。今时的蝴蝶已经不再是彼时的蝴蝶，然而梦还在继续。
Perhaps we all did not like the Zhuangzi who had dreamt he was a butterfly, and then completely forgot he was human. Moca Shanghai is holding the second Envisage exhibition, which is all about the continuous process of dreams confronting reality just like the butterfly dream. Now this theme is expressed by Chinese New Aesthetics [...]