Chase

嗨,各位:
很高兴和大家分享我们的最新作品“飞人归来”,感谢团队成员Conan, Hammer, Rob, Andrew, Nick C, James, Alex, DH, Jackie, Howl, Keng, Angel, XH, Francis, Adrian过去一个月来的夜夜奋战,连日饱受熬夜和垃圾食品的折磨。现在该是时候庆祝了,此外要特别感谢咱们最牛逼的导演Hammer。
既9月20日上海黄金大奖赛后第二天的快速营销,我们也于全运会期间呈现出了精彩的作品。影片中对追的精神如何融入生活的表达得到了耐克以及刘翔本人的积极回应。
刘翔于这个周末又将投入到比赛中,与此同时我们的营销活动也于今天启动,涉及电视、平面、户外以及网络没有。你可以登录NIKE.COM.CN欣赏到预告片,进入视频界面观赏完整的影片,或登录土豆网专属频道观看更多精彩视频。耐克香港也对我们的作品钟爱有加,会在当地的电视和网站上播放预告片以及影片。
请大家继续关注我们的作品。谢谢
Hi guys,
It’s happy to share with all of you what we’ve done for the Liu Xiang return campaign. Thanks the whole team – Conan, Hammer, Rob, Andrew, Nick C, James, Alex, DH, Jackie, Howl, Keng, Angel, XH, Francis, Adrian… for the great job through the past one month, many late nights, many trash food, now it’s the time to celebrate / especial thanks to the NIU BI director Hammer.
After Sept 20 Shanghai Golden Grand Prix quick strike which is launched the next day, we did some amazing work for October National Game too. The work has won very positive feedback from Nike, and from Liu Xiang too by how the spirit of “Chase” comes to life especially through the film.
Liu Xiang will race this weekend, and our campaign is launched from today, which covers TV, Print, OOH LED, and Digital. You can see the teaser from NIKE.COM.CN, and go to video sites to see the complete piece, or go to Tudou.com to see more special features. Nike HK also loves our work, and will run our teaser and film on TV, and website too.
Stay tuned. Thank you.
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akxqq Says:
I like this documentary very very much. Good work of WK shanghai. However, my friends thought the print parts a little random.
Posted on November 21st, 2009 at 12:23 pm