“Love Noise” was chosen as one of “The 10 Best Campaign in China in 2009″ by Adage China

2009年12月17日—Adage China刊登新闻稿,评选出2009年度10大杰出营销活动,匡威的爱噪音也榜上有名。

名单次序依照营销活动的出街时间来排列。当时匡威的原始报道标题为“匡威以独立摇滚的名义贩售球鞋”。

这个系列评选由Adage China发起,记者Normandy Madden形容道:“全球的市场人都在寻找革新的方法,将品牌内容、互动媒体以及音乐巧妙运用到广告中,这点我们从中国市场学到了很多,今年一些营销活动的形成带来了高质量的作品。

以创意和灵感作为准则,W+K紧跟中国本土文化并深入挖掘本土人物的形成和发展。对中国的创意族群保持高度的热情和真诚,在设计、艺术、视频及音乐领域发掘中国年轻人的才能,鼓励并引导他们成为具有扎实基础,开放思想以及全球视野的新型创意人员。

任何形式的肯定都是我们迈向未来的动力,2010,我们来了!

17th, Dec. 2009- Adage China today released the news letter on a sort of conclusion for 2009 including a list called “The 10 Best Campaign in China in 2009″, Converse’s Love Noise Campaign was on.

The list is in order in which each campaign was rolled out. The original report was entitled “Converse sells sneakers through indie rock”.

The selection was made by Adage China as they indicated “Global marketers looking for innovative ways to use branded content, digital media and music in advertising could learn a lot from China, given the superb quality of some campaigns developed in that country this year.” (By Normandy Madden, the reporter.)

Taking creative idea and inspiration as guideline, W+K has been paying close attention to local culture of China and exploring people born and growing here. It concerns with creative clusters in China with unparallel enthusiasm and sincerity, discovers young Chinese with talent in design, art, video and music, encourages and guides them to grow into new creative personnel with solid foundation, open idea and global view.

Any form of validation is the motivation for better work in the feature. 2010, here we are!

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Filed under: China 中国, Converse 匡威, Music & Sound 音乐, Press 报道, Web 网站, Works 作品

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