最近我们制作的一个短片在许多博客上都很受欢迎。

作为耐克“生肖系列鞋款”的一部分，2010年虎年，Nike Sportswear发售了一双特别的虎年生肖鞋。

受耐克（中国）品牌传播组委托，我们为这双鞋的发行活动制作一个短片。我们决定让Morris来设计字体，而大象和Sally负责现场绘制7双鞋子，来展现出Nike Cortez的演变。所有这些都是在一天的时间中搞定的，而我们也不知道用了多少瓶颜料。当然可以想见，第二天早上大象和Sally 都早已精疲力尽，但与此同时，展现在我们面前的是7双漂亮至极的球鞋和time lapse video。

在”虎年cortez”亮相晚会上，耐克播放了该短片，而整个会场的布置都是由这些油画的鞋子组成的，我们和宠物同谋的演出同时引爆全场！

努力终有回报。

虎年快乐！

One of our recent videos has been getting some love on the blogs.

As part of the “Year of” footwear collection for 2010 (year of the tiger), Nike Sportwear released special pair of Nike Cortez.

We were commissioned by the Nike China Brand Connections team to create a video for the launch event for the shoe. We decided to ask Morris to design some typography, and Elephant and Sally to do live paintings of not one but 7 shoes illustrating the evolution of the Nike Cortez shoe. This was all executed in one day with many, many bottles of paint. Needless to say, by 6am in the morning we had a very tired Elephant and Sally, but 7 beautiful canvases and one kick-ass time lapse video.

These were displayed at the “Year of the Tiger Cortez” launch party, with the paintings setting the backdrop for the band Pet Conspiracy to rock the crowd.

Hard work does pay off after all.

Happy Year of the Tiger!

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