Account Manager
客户经理

Professional Skills
专业技能
- Should be able to produce fully integrated campaigns from start to finish
- 自始至终完成一体化战略活动
- Flawless execution demonstrated through project management
- 项目管理的准确执行能力
- Ability to stay calm in stressful situations
- 在紧张环境中能够保持冷静
- Day to day project management; master of process and production
- 日常项目管理；总管流程和制作

Problem Solving Skills
解决问题能力
- Should be fast on their feet, be flexible, come up with smart, creative answers to client issues 反应迅速灵活，在与客户协调方面具有巧思和创意
- Ability to resolve conflict (with support from above) 有能力解决冲突（得到上级的支持）
- Start to develop negotiation skills 开始培养谈判技巧
- Anticipate problems; resolve problems at early stages; know when to ask for help 预见问题，在问题早起阶段着手解决问题，知道什么时候寻求帮助

Strategic Skills
战略能力
- Begin to develop in this area by understanding what goes into a brief and why, what makes a good brief and how to inform creatives
- 在战略方面，开始发展到理解好的提案如何形成，并与创意部的沟通
- Contribute to the writing and/or authoring briefs for creatives
- 为创意部撰写提案并进行指导
- Be able to develop basic strategic recommendations/POV, based on sound rationale and are actionable, and be able to express these internally and externally
- 能根据合理的理由发展基本战略建议/观点，并采取行动，同时在内部和外部都表达此观点
- Should be able to recognize/articulate/challenge strategic intent of creative and media
- 能够识别/阐明/挑战创意和媒体的战略意图

Communication Skills
沟通能力
- Strong written/verbal skills and the ability to sell a concept and write a strong agency POV
- 书写和口头表达俱佳，能流利销售一个概念和撰写有力的POV
- Constant stream of communication in all directions internally and externally – with a strong sense of urgency
- 在内部和外部方向具有持续沟通力-有强烈的紧迫感
- Good listener, develop solid presentation skills
- 善于倾听，培养基本的演讲技巧
- Understand how to be persuasive, both internally and externally
- 理解如何在内部和外部都具有说服力

Creative Judgment
创意判断力
- Understand client comms/campaign or brand guidelines
- 能理解客户意见和战略活动或品牌主旨
- Need to be able to clearly express ideas and build relationships with creatives that allow them to contribute to the process
- 能清楚表达意见并与创意部建立良好的合作关系使其更有参与感
- Make the work better by understanding the brand and the environment
- 致力于更好的理解品牌和环境来创造更好的作品
- Be honest yet constructive when providing feedback/your opinion
- 提供真实并有建设性的反馈和意见

Passion/Hunger
热情
- Interested in advertising as a career – talk about good campaigns, read about advertising, etc
- 有兴趣将广告作为一种职业发展-乐于探讨战略活动，对广告有一定的阅读量等
- Bring new ideas to the table
- 能带来新思路
- Eager to learn
- 积极学习
- Get involved beyond your account – pro bono, new business, agency culture
- 愿意参与各种活动-公益，新业务和公司文化

Leadership
领导能力
- Should be the internal leader on the project
- 公司内部项目主导
- Decisive/able to take action (also be accountable for actions)
- 决定性/行动派（能对自己的行为负责）
- Confidence and commitment are key
- 信心和承诺是关键

Management/People Development
管理/员工发展
- Ability to manage and develop intern/AC
- 有能力管理和培养实习生/AC
- Ability to work with different personality types
- 能够与不同性格类型工作
- Be able to manage projects and people within the “big picture”, including managing up by reporting into superior with frequent updates
- 在“大框架”中管理项目和属下，包括在管理中向上司提供及时报告
- Keep people involved on the project by informing the broader team on updates/next steps thru conference reports and other necessary follow-through
- 让参与项目的团队得到更新更广泛的通知，告知其会议报告和/下一步骤外，其他必要的后续行动
- Find balance between delegating tasks and executing projects – project team leader
- 在授权任务和执行项目之间寻找平衡点-作为项目组长

Internal Relationship
内部关系
- The go to person for your projects and reports to AD; responsible for intern/AC/AE development
- 项目负责人，直接汇报给客户总监；管理和培养实习生/客户协调/客户执行
- Establish strong partnerships throughout the agency
- 在整个公司内能建立很强的合作关系
- You need to know everyone and what they do – traffic, production, studio, finance, creatives, accounting and anyone else associated with getting the work done
- 了解公司同事和他们做些什么-项目统筹部，制作部，工作室，财务部，创意部，客户管理部其他与工作相关的有关人员

Client Relationship
客户关系
- You should know all of your client counterparts, their roles/responsibilities in the day to day management of projects
- 了解所有对应客户的在日常管理中的工作职责
- Build/maintain positive/productive working relationships with client counterparts
- 与对应的客户保持建立/保持积极的，富有成效的工作关系
- Earn client’s trust and confidence through responsiveness, reliability and know-how
- 通过自身的责任心和工作方式赢得客户的信任和信心
- Understand client’s business/working process
- 了解客户的业务/工作流程

Business Results
业绩成果
- Budgets and estimates are your responsibility (with supervision)
- 你的责任是制作预算和报价（在监督之下）
- Understand what things cost and why and be able to explain costs
- 了解运营成本和相关因素
- Understand how project and budget management impact account/agency profitability
- 了解项目和预算管理对客户管理/公司盈利的影响

如果你正是这样的人，就请把你的简历发给shanghaijobs@wk.com吧。
If this sounds like you, please send shanghaijobs@wk.com your CV.

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