Come and join us to design your own GS POLO!!!

大家好!
正如大家所知道的,我们为耐克推出的的Nike Sportswear GS POLO Campaign已于近期上线。在这个推广项目当中,我们想要通过宣传这件POLO衫来让消费者为世界杯“斗.出色”并支持他们喜欢的球队。
于是我们邀请了一些潮人来代表四个国家,分别是法国,巴西,英国,美国,并且通过人人相册和宣传视频作为推广平台,来表达出他们对于足球的热爱。在该视频中我们用25组红外线感应器追踪了足球运动的轨迹,捕捉所有的互动画面,从而通过投影在球场上留下了五颜六色的炫动影像。
在最后部分,我们邀请了四个艺术家(Sally 也是其中之一哦)来设计一些图案,用他们自己的方式表达大满贯POLO衫的宣言。这个大满贯POLO 衫线上展示平台已经在我们的nikesportswear.renren.com.cn上线啦!用户也可以在相关页面上设计他们原创的大满贯POLO 衫。
该是展示自我创作的时间了!赶紧来加入我们,设计属于你自己的POLO衫吧!
感谢为这个超炫的项目付出过的每一位同事, Gino, Rob, Cook, Xiuhong, Morris, Sally ,Aaron, Francis, Adrain, Jennifer, Jeff, Elephant, Jackie, PQ, Rain, Mudd, Ben, Yang Mo, Tori, Ling, Gavin, Jason, Brain, Radio. 众志成城才取得了今天的成果!谢谢大家!
再次感谢!




Hi everyone,
As some of you may know, we have already launched our Nike Sportswear GS POLO Campaign (Grand Slam POLO) this summer. In this campaign, we want to use this polo enabling our audience to “bleed their colors” for the World Cup and ask them to show their support for their favorite team.
We invited some influencers representing four teams separately (Brazil, France, England, USA) and expressing their love for football on our RenRen photo album and we also shoot them in a video capturing an interactive piece. It’s something like we use 25 infrared sensors track the balls’ and the players’ movements leaving vibrant light trails of color on the pitch throughout the match by a projector.
For the last phase, four artists (Yeah, Sally is one of the artists! )have been asked to design some graphics expressing the GS POLO manifesto in their own way. Right now, we have already launched our GS POLO GALLERY on nikesportswear.renren.com.cn with their designs. Users can design their own polos on our tab page.
Now, it’s your time to do that! Please join us to design your own polo!
Thanks everyone’s great effort for this SUPER COOL campaign! Thanks to Gino, Rob, Cook, Xiuhong, Morris, Sally ,Aaron, Francis, Adrain, Jennifer, Jeff, Elephant, Jackie, PQ, Rain, Mudd, Ben, Yang Mo, Tori, Ling, Gavin, Jason, Brain, Radio. Yes, so many people join this, today’s success belongs to you guys!
Thanks again!
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