NIKE AIR ABUKU - The shoe that keeps life going

ABUKU是在来W+K东京工作室为NIKE78量身打造的艺术作品,由耐克启发并由Paul Jenkins担任创意执行。创意组收到了一双全新的耐克球鞋并被要求以运动为灵感源泉来挑战它的功能性。于是W+K东京工作室将一双AIR MAX球鞋摇身变成了供养金鱼们生活的鱼缸。这件艺术作品被称之为“ABUKU”(日文译为气泡)。

NIKE 78: www.nike78.co.uk/wiedenkennedy-tokyo-lab

ABUKU is an art piece W+K Tokyo Lab created for NIKE78, an art project created by Paul Jenkins and inspired by NIKE. Creatives involved received a brand new pair of NIKE shoes and were asked to use sport as inspiration to challenge their functionality. W+K Tokyo LAB turned a pair of AIR MAX into a functioning goldfish aquarium for goldfish. The art piece is named “ABUKU” (Japanese for “bubble”.)

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Filed under: Art & Design 艺术设计, Nike 耐克, Press 报道, Web 网站, Works 作品

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